As a savvy entrepreneur, you are always looking for new ways to be more efficient in your business. One way to do this is by setting a schedule for posting on social media. Doing this will ensure that your posts are timely and relevant and that your followers can always expect new content from you. You can avoid accidentally ghosting your online fans when you have a game plan in place.
A system to schedule your posts will help you better manage the success of your social media campaigns and make it easier to adjust your strategies as needed. I like to look at my content in blocks of time, creating a theme of style, topic, and promotions. I provide value-added content that usually ties into my monthly sales, promotions, or events. It is not random "stuff" shoved in the content pipeline; it all strategically ties together.
So if you want to give your business a boost, be sure to set a schedule for posting on social media. Your future self will thank you!
Here are some things to consider when planning your content:
1. Identify your target audience
2. Know what content they're looking for
3. Plan and design your posts in advance
4. Use software to manage, schedule, and post content
5. Infuse branding into your content
6. Keep track of your results and analyze what's working or not
Check out this video for more tips to create consistent content.
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Creating content consistently does not have to be overwhelming. The bottom line is simple business planning, having the right tools and software can help. There are many free options to help you manage and schedule your content, including Facebook's creator studio. If you are a Canva pro member, there are features to schedule the content you create on multiple platforms. Here is an affiliate link to sign up for a canvas account.
Other software options to help you manage your content includes Post Planner, Sprout Social, Hootsuite, or Later, just to name a few. Look through the package and pricing they offer to find the package that best meets your needs.
Have fun creating content!
