The Struggles of Entrepreneurs: Creating Content Without a Team
The Struggles of Entrepreneurs: Creating Content Without a Team
As an entrepreneur, some moments can feel overwhelming with all the tasks. Whether you're just starting or trying to stay competitive in a highly saturated market, one of the biggest challenges for entrepreneurs is figuring out how to create content for their small business without having a full-time team behind them.
Fortunately, with some creativity and planning, there are ways that entrepreneurs can manage their content creation efforts while still managing their other daily tasks associated with running a business.
First, consider what type of content would benefit your business. Depending on your niche and target market, certain types of content have more value than others. Do some
Consider blog posts that could help educate and inform customers on topics related to your industry or product offerings. Do research to find out what your market/avatar wants to know more about, something that can help eliminate a pain point in their life or bring more joy into their life. You need to understand your avatar, including how you can help them get from point A to B.
Right now, video is booming. There are so many applications for creating amazing content, from your phone to fancy software. And there are so many strategies you can take to the next level with video. These video tutorials cover the basics of what your product does or podcasts featuring interviews with experts in the field that could help add credibility to your brand. But don't get lost in the candy store of ideas and opportunities regarding video. Create a solid game plan to create a powerful video strategy to enhance your client experience and/or generate sales.
Once you know what kind of content will best serve your audience, you must devise an actionable plan outlining how to create this content as efficiently as possible.
Ensure to allocate enough time for research and fact-checking since maintaining accuracy is crucial for providing valuable information to readers or viewers. Additionally, it's wise to consider outsourcing some aspects of creating your message - many freelancers specialize in editing and proofreading services which can help take some weight off of entrepreneurs' shoulders if they need extra support.
One mistake entrepreneurs make trying to create all their content solo or, worst yet, redoing work someone has already done for them. Getting caught up in tiny details that, in the end, will not make a difference in creating a sale; instead, precious time and resources are sucked away.
Put yourself in check and make sure you are not getting stuck in the details (unless you are running a multi-million dollar empire.) Allow your team and freelancers to do their job, and you focus on generating leads and sales.
Finally, know when it's okay to take a break! Although creating regular content as an entrepreneur is vital for building relationships with customers and staying visible online, taking care of yourself should also be at the top of the list.
If things become too overwhelming, don't hesitate to step away from the computer so you can refocus and return feeling refreshed afterward.
I understand how stressful an entrepreneur can be when balancing multiple responsibilities at once - so I put together something special this month for our business minds like you! Every Monday in February, get a little BIZ TLC on our site! Sign up for free marketing assets such as templates, checklists, resource guides, and complimentary video training - all sorts of goodies explicitly designed to give entrepreneurs a much-needed boost while juggling their workloads!
If staying on top of your marketing for 2023 seems like too much for you, check out all the goodies I am sharing for you! Every Monday throughout the month, you will find new assets to help you stay on top of your marketing to grow your business.
Sign up now for FREE www.elizabethmarasco.com/tlc
