Why Marketing Is More Important Than Your Product!

Suppose you’ve just created a device that promises to deliver eternal health and happiness and a whole lot of prosperity. It’s the most powerful one-of-a-kind product to ever hit the market and yet you’ve only sold...TWO!

How is that possible?

Would you believe us if we told you marketing your product is more important than the product itself? It’s not the best product on the market that wins, but rather the product best-known.

E-commerce sales are projected to soar globally by 2021, with roughly $4.8 trillion in retail sales. Given this statistic, you would think that there is ample opportunity for an e-commerce business to do extremely well. However, the sad truth is that 8 out of 10 online retail stores fail within the first 24 months of operation.

What’s the culprit, you ask? The problem is that too often entrepreneurs focus excessively on the product itself and fail to realize marketing the product is every bit as important, if not more! Poor branding that lacks focus in a digital era of social credibility and brand recognition will leave your product in the dark, no matter how spectacular it is.

Selling a vision is a must-do in today’s highly competitive landscape, and it’s your job to get your product or service on your audience’s radar at the right time and place. It takes time, money, and research to produce an effective advertising strategy that works, but once you do, you’ll have a model identified that will push you ahead of the pack!

So, how can you create a successful marketing campaign that breaks through the clutter? Here are a few easy tips that will put you on the right path:

·     Build a website and social channel.

·     Create a vision for your branding that’s personalized and relatable. Know your targeted audience!

·     Utilize social media tools to create digital content that stands out. Remember, content is king!

·     Partner with other companies for promotional giveaways.

·     Be consistent online and offline to grow your following. Don’t fall asleep at the wheel!

Marketing is tough! It takes a tremendous amount of time and energy to create the perfect vision that will give your product or service the life it needs to succeed. But don’t give up, and don’t be afraid to ask for help. Everything will fall into place once you've strategically honed in on what works!

Happy Marketing!