3 Ways to Optimize Marketing Strategies
We are in an era where online marketing is front and center, and as it is with new shiny toys, it can be easy to forget about our trusty offline strategies that have been developing in the business sector for over 100 years. While online marketing has its abundance of strategic factors, it is a big mistake to jump to the conclusion that offline marketing is a thing of the past. The truth is, traditional methods of marketing are always evolving and because of this, it's here to stay.
When online and offline marketing joins forces in the right way, your efforts create better results than if each stood on their own. Infusing offline data into your marketing campaign can strengthen online marketing ROI through a deeper understanding of your customer's behaviors in the real world. Modern-day marketers know that customers switch between digital and physical worlds as they venture down the buyer path.
An effective way to achieve the highest level of touchpoints to drive engagements that lead to sales. Speaking of touch points, do you know how many times the average customer needs to be exposed to a brand message before they'll make a purchase?
According to Entrepreneur, the magic number is SEVEN! You read that right! It takes seven acts of engagement before a typical customer commits to a purchase. While that number can vary, the point is clear. A brand must connect with its audience before a sale is even possible.
Are you ready to learn how to optimize to improve customer experience, engagement, and brand awareness? Here are a few ways you can optimize your business brand both online and offline:
- Integrate an offline promotion with an online call to action. Online call to actions can be as easy as promoting a sale by nudging customers to visit your store. On the flip side, offline marketing can be used to promote online events and promotions. For instance, if you have a new TV ad coming out that launches a new product, use social media leading up to the launch to show a preview or teaser to boost its reach.
- Use online data to support offline efforts. A major bonus of online marketing is that it generates rich data about your customers. Through online marketing, you can analyze customer behavior that provides strategies on how to best organize your store and which products to highlight.
- Create a direct mail piece or advertise in a local publication with a special online offer. With all the online clutter, it can be hard to get your brand noticed. Try sending a personalized printed piece or create a quality ad and include an incentive for visiting your web and social media sites.
There you have it! Three simple strategies you can start doing today to optimize your marketing efforts. Brands that build on traditional principles while adopting new approaches will build a stronger reputation, and with that comes customer loyalty.
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Cheers!
