Utilizing Just One Marketing Platform? You're Missing Out BIG TIME.

When you jump into your workout routine, do you perform just one type of exercise? Work only your left leg when doing squats? Lift weights with only one arm?

Kind of silly, isn't it? We hope you answered NO to the above or you'll soon end up looking like a mix between the Hulk and Peter Parker! (Marvel fans get what we mean!)

An effective workout routine is one that incorporates a well-rounded fitness program, and your marketing strategy should be no different.

The key is variety!

Can you think of a time when you focused all of your energy on a single device or platform throughout the day? I bet the answer is rarely, if not ever! We may spend a good amount of time on our computer or phone or TV, but throughout the day we find ourselves consuming content across a wide variety of platforms. And so are our customers!

As business owners, to stay on top of our game, we must have a system in place for reaching consumers on every device and platform. We need to make sure our brand is visible at the right place at the right time to ensure our message is SEEN and HEARD. When we accomplish this, we will truly begin to understand our audience and reach them on the platform they prefer in the most efficient way.

The bottom line is our ultimate goal is to analyze and understand our customer's habits. Targeting a market across multiple platforms allows us to provide a seamless and consistent message that opens the door to creating a marketing campaign that will follow your customers along their journey. By doing so, you'll notice your campaigns will start to become easier to customize and target, ultimately leading to a better user experience with optimal results!

To learn more about this topic, take a peek at this #BEAM365 video with Elizabeth Marasco where she explains why your customers may not be hearing you!